Rosie Perper

How Compelling Storytelling Can Help You Build a Heritage Brand

You no longer need a legacy of years of brand equity. You just need brand equity, itself. Heritage storytelling is a way to get there. Businesses are always looking for ways to set themselves apart. While unique products, innovative services and … Continue reading

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3 Lessons We Can Learn From Watching Amazon Set the Pace of Change

Retail is embroiled in a fierce technology battle. Be aware that one of those lessons is ‘Complacency is a killer.’ Opinions expressed by Entrepreneur contributors are their own. You never know where disruption will occur, but you can safely bet that there’s … Continue reading

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5 Reasons Why Your Employees Are Quitting

This story originally appeared on Personal Branding Blog Retaining talent is as important as attracting new talent because job-hopping can actually be very costly for the employer. Therefore, employers should always be in touch with their employees and understand why their … Continue reading

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Japanese Are Polishing Foil Balls To Perfection, And The Result Is Too Satisfying

Aluminum foil looks pretty boring. It is used for packaging, insulation, cooking… and making really shiny balls that appear to have no real purpose, apparently. That’s right, thanks to a Japanese jeweler, the whole country became obsessed with refining these … Continue reading

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The Definitive Guide to Instagram Analytics: So Much More Than Just a Pretty Picture

Use the photo-sharing platform to track your customers and viewers. Then compile the Instagram analytics your business needs. Here’s how. Lesya Liu is a social media strategist and a photographer. She specializes in combining art and marketing to create compelling … Continue reading

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Couples who follow 2 basic rules when they argue tend to be happier and stay together longer

Disagreements are an important part of any relationship. If you want to keep your arguments productive and avoid causing undue harm, two leading psychologists say there are a couple of basic rules you should follow. Decades of research suggest that … Continue reading

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Penis park is the unexpected hit of the Olympics — and visitors have never seen anything like it

SINNAM, South Korea (Reuters) – Even the bright red lighthouse in the tiny South Korean port of Sinnam is shaped like a penis. The port is home to Haesindang Park, better known as “Penis Park”, a monument to fertility, born … Continue reading

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15 questions that can help determine whether your relationship is actually a good fit

The “Keltner List” is a method of assessing baseball players’ Hall of Fame eligibility. The same system can be applied to determining romantic compatibility. By answering these 15 questions — addressing subjects such as sexual chemistry and respect — you … Continue reading

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Verizon quarterly profit rises, helped by tax reform

NEW YORK (Reuters) – Verizon Communications Inc reported an increase in quarterly profit, helped by tax reform and phone subscriber additions. Net income attributable to Verizon was $18.7 billion, or $4.56 per share, in the fourth quarter ended Dec. 31, … Continue reading

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Hawaii’s governor said he couldn’t notify the public of the false missile alarm because he forgot his Twitter password

An electronic sign reads “There is no threat” in Oahu, Hawaii, U.S. Thomson Reuters Hawaii Gov. David Ige reportedly said he couldn’t notify the public during the 38-minute false missile alarm  because he forgot his Twitter password. The missile notification system was … Continue reading

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